First iteration of keyword research

• time vs making pages not perfect
• tools - semrush, ahref, keywordtool.io, keywordinsights.ai
• Structured vs non structured content
• templated content (landing pages, products, directories)
• structured
• competitors architecture
• work by template in a precise way but still reassess in future
• non structured content (blog long form)
• competitors articles + kw tools
• doing vs precision
• refine where to go and optimise kw research by series of articles not one by one
• don't go back until article it's at peak and you have more for the same series

recap

• differentiate by content type the approach
• don't waste too much time on day one vs launching pages
• understand best time for each content format on revisiting the kw research and targeting