The type of keywords that are most effective to hook your ideal audience. 

Using a number in your copy. For example: If you want to save 15% or more on car insurance… 

Take it a step deeper to understand the motivation of your ideal audience. 

I had the pleasure of interviewing Scott Gelber who is the Marketing Manager for NYSHEX (New York Shipping Exchange). Prior to NYSHEX, Scott worked for Diligent Corporation and Honest Buildings (Acquired by Procore Technologies) helping them build out demand generation strategies and processes. He’s experienced in demand generation, marketing operations, and sales development. 

Talking points:

1. The type of keywords that are most effective to hook your ideal audience

2. Demand generation professionals should be getting paid commission 

3. The most effective demand generation strategy

4. B2B marketers need to be more creative

5. Advice and tips for B2B marketing professionals

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