You can thank Esmeralda Negron for the ability to watch live European women's soccer on TV each weekend in the United States. She co-founded Atalanta Media with Hannah Brown, together founding a company which is redefining the value of women's soccer media rights. Negron joins Kickin' Back to discuss jumping into a startup, the future valuation of women's soccer, and how her successful playing and coaching career led her to this role.

Learn more about your ad choices. Visit podcastchoices.com/adchoices