Kickin' Back with Esmeralda Negron

You can thank Esmeralda Negron for the ability to watch live European women's soccer on TV each weekend in the United States. She co-founded Atalanta Media with Hannah Brown, together founding a company which is redefining the value of women's soccer media rights. Negron joins Kickin' Back to discuss jumping into a startup, the future valuation of women's soccer, and how her successful playing and coaching career led her to this role.

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