This week, Ed and Tom dissect Shopify’s Commerce Trends 2023 report.

As usual, the guys take a behavioural science view, and they don’t pull any punches!

They talk about: 

• How Shopify anticipates marketing will change over the next year, as CAC continue to skyrocket 
• The impact of tougher privacy legislation (hello, £300+m fine for Meta from Ireland’s DPC)
• Shopify’s drive to help brands improve their marketing once they land on site – and why that’s too late
• Why Shopify’s “collaboration” idea probably won’t work
• What Brad Pitt and Angelina Jolie have to do with any of this

If you want to start thinking about how to replace third-party cookies at the top of the funnel – and how to look at data in a different way – have a listen!

Thank you for listening!

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