The Association Insights Podcast

Kicking Off 2025: The Evolving Media Landscape and PR Strategies for Associations

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In this special New Year’s episode of The A100 Podcast, host Colleen Gallagher reflects on the dramatic changes in the media and PR landscape and sets the stage for 2025. Colleen shares insights from her two decades in PR, explores how the industry has come full circle to rely on relationships, and provides actionable strategies for associations to amplify their voices and become the go-to source in their industries.


Key Highlights:

  • The Evolving Media Landscape: Explore how shrinking newsrooms and faster news cycles have made relationships more critical than ever.

  • Keys to Effective Press Outreach: Learn practical tips for targeted pitching, crafting compelling stories and building trust with reporters.

  • Momentum Builder Success Stories: Hear how associations can start small with trade and local media to build momentum for national coverage.

    • Proven Tactics for Association PR: Discover the power of regular news huddles, comprehensive press lists and creative Media Connection Calls in securing impactful coverage.

    • Preview of January’s Media Series: Get a sneak peek at the upcoming interviews with leading journalists, starting with award-winning investigative reporter Kirstin Garriss, who will share her advice for PR professionals navigating today’s media landscape.


      • Join us as we kick off 2025 with a deep dive into the evolving media landscape and how associations can leverage innovative PR strategies to stay ahead.


      Stay Connected:

      • Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.

      • Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.

        • Don’t miss our upcoming January media series featuring conversations with top journalists and media professionals!


          • Tune in for actionable insights to make 2025 your association’s best year yet!

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