You’ve probably heard the phrase, “perception is reality.”

In business, nothing is more important than the perception of your buyers. It doesn’t matter how good your sales process, marketing messaging, customer experience, product, or service are… if your buyers perceive your sales process as being confusing, or your marketing messaging as annoying, or your product as inferior to your competition.

So if you’re building your strategy around YOUR perception and not your BUYERS’ perception, you’re leaving valuable revenue on the table.

In order to build your strategy around your buyers’ perception, you need to be talking to them to better understand what they perceive your strengths, weaknesses, and what they think about you in relation to the competition. That’s where a strong win-loss analysis program comes into play.

Over the next few weeks on the win loss show, we’re going to be teaching you how to get your first win-loss analysis project up and running so you can start getting a clear picture of how your buyers perceive you—and more importantly, what in your business you need to change in order for you to start closing a higher percentage of the deals you’re involved in. 

If you want instant access to the full video recordings of these lessons and bonus materials to help get your program up and running just visit winloss101.com and you can get access to it all for free.

Our goal is simply to help you understand your buyers better so you can win more. 

TIMESTAMPS

• 0:00 — Introduction
• 3:02 — Announcements for Win-Loss 101
• 5:47 — You can't start a win-loss program without choosing a revenue problem to investigate
• 7:41 — Your CRM tells you WHAT is happening, not WHY
• 9:04 — 5 areas you should focus your win-loss program on
• 12:57 — Common roadblocks you might run into
• 21:43 — Examples of win-loss program successes
• 30:06 — Q&A session
• 42:00 — How to get 3 free win-loss interviews from Clozd