Kick, a streaming platform launched in October 2022, has been actively trying to challenge Twitch's dominance in the streaming industry. Recently, Kick co-founder Bijan Tehrani expressed his ambition to either 'beat Twitch or buy them out' after prominent streamers Kai Cenat and IShowSpeed rejected lucrative offers to join the platform. These offers included significant financial incentives, such as $22 million for a year, but the streamers opted for more flexible deals with Rumble instead[1][5].

Kick has been positioning itself as a more lenient and financially rewarding alternative to Twitch, attracting high-profile streamers like Adin Ross, xQc, Amouranth, and Nickmercs with better payout ratios and fewer content restrictions. Despite losing some streamers back to Twitch, such as Nickmercs whose one-year deal with Kick has concluded, Kick remains committed to its long-term goals and is focusing on enhancing its technology and user experience[2][5].

Additionally, Kick is exploring innovative features like a new currency system that rewards viewers for watching streams, similar to Twitch's Bits but with the potential for viewers to cash out, further incentivizing engagement on the platform[3].

The platform's aggressive strategy includes capitalizing on Twitch's controversies and offering better deals to streamers, highlighting its 95/5 streamer-to-platform income ratio and encouraging streamers to switch from Twitch[4].

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