The Creative Penn Podcast For Writers

Kickstarter And Multiple Streams Of Non-Fiction Income With Bryan Cohen

06.13.2022 - By Joanna PennPlay

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How can you manage a successful Kickstarter campaign without burning out? How can you expand into multiple streams of income? Bryan Cohen talks about crowdfunding, changes in his business model, and more.

In the intro, 10th year of double-digit audiobook growth [Publishing Perspectives]; Spotify's plans for audiobook expansion [Spotify]; Free webinars for audiobook month [FindawayVoices]; Val Kilmer's AI voice in Top Gun Maverick [Fortune]; Transitions, Endings, and New Beginnings [Ask ALLi]; The Psychology of Money by Morgan Housel.

This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. 

Bryan Cohen is the author of non-fiction and superhero fiction, and the co-host of the ‘Sell More Books Show.' He's also the founder of Best Page Forward, which writes book descriptions for authors, and he teaches authors how to use Amazon ads more effectively.

You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.

Show Notes

* Advantages of Kickstarter — for fans and your bank account* Challenges and lessons learned from Bryan's first Kickstarter — and what he'll do differently next time* Ideas for backer rewards and extras* Timing issues for fulfillment and managing backer expectations* Why indies are moving toward selling direct, before publishing to stores* How Bryan went from books into multiple streams of income* Scaling a business and tips for hiring freelancers* How podcasting plays a part in his business

You can find links to everything Bryan does at BryanCohen.com and his next Kickstarter campaign at KickYourEmail.com and on Twitter @bryancohenbooks

Transcript of Interview with Bryan Cohen

Joanna: Bryan Cohen is the author of non-fiction and superhero fiction, and the co-host of the ‘Sell More Books Show.' He's also the founder of Best Page Forward, which writes book descriptions for authors,

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