When you don’t have the money to make your podcast idea a reality, one way to make your dream come true is through crowdfunding.

At the 2012 Third Coast Conference, art program director Stephanie Pereira gave a primer on how to bring an audio-centric Kickstarter project to life. Joining her was Roman Mars of the podcast 99% Invisible, who shared lessons learned and insights gained while running his own (wildly successful) radio-supporting Kickstarter campaign earlier that year.

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