Whether at a startup or an established organization, marketers see products fail all the time. According to today’s guests, that’s largely because there wasn’t a product/market fit from the start. Sean Ellis, a podcaster and marketing expert who helped grow companies like Dropbox and Eventbrite; and Ben Blank, Innovation and Product Leader at Intuit, join hosts Bri Amarillas and Mos’ Okediji in taking about the right and wrong ways to test for product/market fit, and why that’s essential for rapidly growing any business.