A fruitful partnership, just like any relationship, is a two-way street. Both parties need to benefit from it. 
That’s why heavily investing in the success of your partners is the best way to ensure a profitable, mutually-beneficial and long-term partnership. 
Kieran Krohn, Principal Channel Account Manager at Hubspot, lives by this philosophy and it has served him well in his career. With a wealth of knowledge on the topic of partnering, he shares his many insights with us today. 
In this episode, we discuss:
Hubspot's partner ecosystem
The importance of goal setting and investing in partner success
Understanding your partner’s sales process
How Hubspot approaches co-selling  


Here are some additional episodes featuring other ecosystem leaders that might interest you: 
#121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow 
#122 There’s No Easy Button For Partnering with Nicole Napiltonia, VP Of Alliances and OEM Sales, at Barracuda 
#106 The Secrets to Managing Alliances Like Microsoft with David Totten, Chief Technology Officer, US Partner Ecosystem at Microsoft 
#97 Why Quality Always Beats Quantity in Software Ecosystems with Tom Roberts, Senior Vice President at the Global Partner Organization over at SAP.  


Links & Resources 
Read Kieran’s LinkedIn post on partnership. 
Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing. 
Subscribe to the Ecosystem Aces Podcast on Apple, Spotify, and Google.
Join the WorkSpan Community to engage with other partner ecosystem leaders on best practices, news, events, jobs, and other tips to advance your career in partnering.
Find insightful articles on how to lead and get the most out of your partner ecosystem on the WorkSpan blog. 
Download the Best Practices Guide for Ecosystem Business Management 
Download the Ultimate Guide for Partner Incentives and Market Development Funds  
To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about modern partnering, he can be reached on Twitter, LinkedIn, or send Chip an email at: [email protected]  


This episode of Ecosystem Aces is sponsored by WorkSpan.   
WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in joint pipeline.