In this episode, we are diving into what ideation is, how to fit it into the UX process and share our favorite techniques with UX expert and innovation consultant Agata Braja. 

Ideation helps designers and teams come up with awesome ideas by giving a framework and a safe space to brainstorm freely and ensure you'll discover something tangible. 

If you heard about ideation and you always wanted to try, this episode will help you get started! And if you already do workshops and ideation sessions, pop in today and learn some additional techniques that can supercharge the process.

We will cover...

• What ideation is
• When to do ideation in the UX process
• Brainstorming
• Hybrid brainstorming
• Bodystorming for service design
• Design studio
• Worst possible idea
• How to ensure quality
• Pitfalls of ideation sessions

Follow Agata on Instagram @uxbyagata and join us every Wednesday 4pm GMT on Clubhouse for a free form converstion on UX, service design and innovation.