This episode features the ambitious Killian Andersen. Killian is a Freelance Copywriter & Content Creator for Outsider Magazine and runs the popular @killohikes on Instagram and TikTok. He speaks about growing his popular platform to 20k+ followers and how he deals with the approaches from businesses. He leads onto his work in copywriting, mixing with his passion for travel. Which has led to pieces in the Lonely Planet a wonderful personal achievement. He brilliantly explains the development of content and how he believes authenticity and "real" video capture will become a factor in the coming years. This a great episode for anyone looking to understand more about content creation in particular in the travel industry.