Most organizations employ rules, policies and procedures to CONTROL the customer engagement process. This approach does nothing to create and build customer loyalty; in fact the opposite occurs.

Customers are annoyed and they leave telling others how bad you are.

In this episode we cover how important it is to have a Rule System designed around how customers WANT to do business with you, and that you need to proactively eliminate every RULE that opposes this goal.

A must listen to “Cleanse the Inside” of your business and sustain a loyal customer base.