This episode features the excellent Kim Dotado-Kornachuk. Kim is the Director of Digital Marketing at Spark Public Relations. Kim talks about her decade in digital marketing mainly in the SaaS B2B space. She talks about using AI in her work to really help marketing objectives. She first highlights Midjourney for assets creation in particular she finds creating an avatar of yourself as a cool opportunity to promote your voice. She also highlights Jasper AI as her go-to for copy and creating appropriate content for her work effectively. She also highlights the real skill in AI at the moment is the prompts and how she currently optimises for them. A great episode for anyone looking to use AI in their digital marketing process.