Kim Elwell is a partner of The James Collective, the publicity agency for some of Napa’s top wineries. We talk about Bottlerock vs. Coachella, “the Napa Valley chic farmhouse vibe,” Napa vs. Sonoma, where to go after 10 p.m., bringing wine to a wine region, the boxed wine renaissance, Napa fashion, “at the end of the day, it’s farming,” and more.

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