Has Kim Kardashian revived Nike?

Welcome back to another episode of What The Data Says! We’re diving into Nike’s bold move with Kim Kardashian and Skims, breaking down how this collab could be the marketing lifeline Nike needs. From brand revivals to strategic power plays, we’re unpacking what this means for the future of marketing. Get ready to rethink your collab playbook—this episode’s a game-changer that’s simply too good to miss!

00:00:00 - Welcome to What the Data Says

00:01:06 - Nike-Skims Collab: The Big Announcement

00:04:45 -Why Nike Needed This Partnership

00:09:25 - Nike’s Marketing Demise: What Went Wrong

00:13:06 - Nike-Skims Launch Strategy

00:15:45 - The Comeback: Super Bowl Ad and Women’s Sports

00:22:30 - Local Marketing Success: Gracie’s Wine Bar

00:26:15 - Perfection Kills Momentum

00:30:52 - Key Takeaways: How You Can Apply This to Your Personal Brand

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