For more than three decades, Kim Lavender has been shaping the fitness experience for Canadians — first as an athlete and personal trainer, and now as the head of Group Experience at GoodLife Fitness.

Kim's story began on the playing field in the 1980s, when girls in sport were often told they didn't belong. She played on boys' teams, faced pushback and harassment, and kept showing up anyway. That same determination carried her into another male-dominated space — the fitness industry — where she became a trailblazer for women in movement and training.

In this conversation, Kim talks about how women's relationship to training has evolved — from shrinking and shaping to building strength, confidence, and community. We also explore what it means to create spaces where women of all ages and abilities can truly belong.

From athlete to trainer to leader, Kim's story is about persistence, purpose, and the power of redefining what fitness means for women today.

Thank you to GoodLife Fitness for supporting WOMEN ARE PLAYERS TOO. Because every woman deserves to train like she belongs. Find a club near you and start a free trial today!

WOMEN ARE PLAYERS TOO is produced by The Brand is Female. Follow us on Instagram and LinkedIn!