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Kim Malek | Salt & Straw
Kim Malek built a successful ice cream business around one central idea: community.
As the CEO and co-founder of Salt & Straw, Kim disrupted the idea of a typical ice cream shop by building an inviting, accepting environment that showcases local artisans and unique flavors.
Kim's career started at Starbucks, where she worked in marketing when the iconic coffee brand only had about 30 stores nationwide. With previous marketing experience at companies like Yahoo!, Adidas, and (RED), she learned a lot about what it takes to build a global brand.
"I always like to say I learned enough to be dangerous about a bunch of different things — operations, real estate, branding, but most importantly… building a company based on people and how you treat people," Kim says on this episode of The Empowered Challenger.
On this episode, hear Kim discuss how she built a “farm-to-cone” ice cream brand, words of wisdom she got from former Starbucks CEO Howard Schultz, and how she launched Salt & Straw’s ecommerce business (with a little involvement from the Wall Street Journal).
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By Door No. 3Kim Malek built a successful ice cream business around one central idea: community.
As the CEO and co-founder of Salt & Straw, Kim disrupted the idea of a typical ice cream shop by building an inviting, accepting environment that showcases local artisans and unique flavors.
Kim's career started at Starbucks, where she worked in marketing when the iconic coffee brand only had about 30 stores nationwide. With previous marketing experience at companies like Yahoo!, Adidas, and (RED), she learned a lot about what it takes to build a global brand.
"I always like to say I learned enough to be dangerous about a bunch of different things — operations, real estate, branding, but most importantly… building a company based on people and how you treat people," Kim says on this episode of The Empowered Challenger.
On this episode, hear Kim discuss how she built a “farm-to-cone” ice cream brand, words of wisdom she got from former Starbucks CEO Howard Schultz, and how she launched Salt & Straw’s ecommerce business (with a little involvement from the Wall Street Journal).