Kim Walls of Lime Crime – Born to Brand

Want to find out what a fourth-generation entrepreneur and second-generation health and wellness expert have to say regarding everything beauty? Well, don’t miss Patty Schmucker’s guest on RadioAMB today: Kim Walls of Lime Crime cosmetics!

Transcript:

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pretty is pretty important in all things

in beauty welcome to radio a and B

designed for those who want to live a

long and vibrant life I’m patty smoker a

licensed cosmetologist who’s been in the

beauty industry for over 40 years radio

a and B which stands for american-made

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yesterday I met my guest today for the

first time as we prepared for this

conversation to prepare for our

conversation I personally go out and

research my guests and their brand in

the process of learning about kim walls

and how she was literally born into

building high performance beauty brands

my excitement grew over the opportunity

to share her story with you today in our

feature segment we’ll talk a little bit

about her backstory about being born

into the

business with the groundbreaking father

who pioneered enzyme technology through

his iconic brand epic urine and how this

led to her building and selling her own

brand during our second segment we’ll

learn about the brand that has captured

her attention called Lime Crime and what

it means to be a digital native beauty

brand during our next section we’ll

learn about her personal mission in the

world that includes organizations like

20/20 mom and best ever baby and finally

we’ll wrap up our show today by talking

a little bit about lime crimes current

partners and goals for the future so let

me tell you a little bit about our guest

as a fourth generation entrepreneur and

second generation health and wellness

expert Kim walls global general manager

of lime crime color cosmetics supports

business growth from the ground up

leading core strengths in brand strategy

product development retail expansion and

e-commerce

you’ll learn today how she helped her

father grow epic yeren a luxury

anti-aging skin brand into a

multi-million dollar business and went

on to found and sell a business of her

own including the baby skin care brand

obsessional with an exit inventory and

venture in 2014 her work as a natural

product industry expert has been

featured in publications including WWD

real simple fit pregnancy huffington

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