This week on the show Mike sat down with Kim Wiegand, Director of Business Development and Marketing at McCullough Robertson lawyers in Brisbane. Kim has experience working in Australia and in the UK with some of the largest law firms in the world and in a variety of BD and Marketing roles. We had a fabulous in depth discussion about how lawyers and law firms can improve their BD, get their brand messaging right, and stand out from their competition. We also discussed how law firms can attract the best other professionals and how as a profession we can more positively promote the opportunities that exist for non-lawyers. This is a great episode for anyone who wants to refocus their BD efforts, understand the differences between business development, brand and marketing, and ultimately standout as a trusted expert where it matters (with clients!). http://www.mccullough.com.au/