Kimberly Lipari is CEO of Valet, a WordPress agency. She had made the very intentional choice to remain a small agency. We talk about how Kimberly balances work and family life, plus the importance of human touch in agency work.

Kimberly introduces me to the tools that Valet relies on. She does a great job of selling me on the Bricks page builder that I've never used before. She thinks it has a lot advantages for WordPress agencies.

We discuss the evolution of Valet, and also her new project, The Modern Webmaster, aimed at empowering clients with knowledge about web development.

Check out Kimberly's agency at Valet.io.

• 00:00 Introduction to Valet and Its Meaning
• 02:01 Understanding Valet's Clientele
• 04:33 The Intentionality of a Small Agency
• 06:32 Balancing Work and Family Life
• 08:50 Revenue Streams and Client Relationships
• 10:12 Consulting and Problem Solving
• 11:23 Applying Engineering Skills to Web Projects
• 15:51 The Flexibility of WordPress
• 16:54 Tools for Managing Client Sites
• 19:06 The Importance of Human Touch in Maintenance
• 22:54 The Role of Staff in Client Management
• 24:11 Addressing Security Concerns
• 28:01 Exploring Client Needs and Solutions
• 30:06 Exploring Page Builders and Themes
• 39:19 The Evolution of Valet and Agency Life
• 49:14 The Modern Webmaster
• 57:26 Empowering Clients Through Knowledge