In this episode JP and Kimberly discuss:

Conversion copyright
What it means to have the like and trust factor.
Set your clienteles expectations to what you can actually deliver.
You are never addressing the corporation, you are addressing the person receiving the message
Direct vs. Search

"I believe in Keeping and Maintaining Good Connections." - Kimberly W.

Connect with Kim:

Website: http://travelindustrycopy.com/
P: 636-614-2217
E: [email protected]

Connect with JP:

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Website
Show: The Millionaire's Lawyer
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Email: [email protected]