This episode features the charming Kimi Ora Holtz. Kimi is the Web Design and Content Development Manager at Weirs of Baggot St. Kimi's biggest skill is humanising a lot of the digital channels and really bringing home the family feel that Weirs of Baggot Street provides. She talks about their work with st. Michaels House and their upcycling strategy together. We talk about the UGC content throughout the site and how Kimi has really improved the customer buyer activities by doubling down on this part of the site. Kimi talks about their Black Friday strategy and how Pinterest really improved the impressions and performance of the business. This a terrific episode for anyone looking to understand building different marketing channels for ecommerce businesses.