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If you’ve been following Kim Kardashian over the past week, you’d think the business of being Kim Kardashian has only gotten busier—and buzzier. The biggest splash? Her company Skims dropped what is being called its most daring product yet: the “Ultimate Bush Faux Hair Micro String Thong,” a merkin-inspired underwear line featuring twelve shades and textures of faux pubic hair, marketed as “your carpet can be whatever color you want it to be.” The Independent and Ladbible confirm the launch on October 14, with a tongue-in-cheek retro game show–themed promo video that cheekily referenced the age-old “does the carpet match the drapes” question. The drop immediately sold out across all colors and sizes, according to Skims’ website, and became a massive social media talking point, sparking everything from outrage to applause. Some fans questioned whether this was a publicity stunt, while others praised Kardashian’s marketing genius, noting that everyone is talking about it whether they love or hate the product, and that’s exactly the point, Cosmopolitan UK observed.

Adding to the day’s chatter, Kim kept the conversation going on her own Instagram Stories, sharing clips of the new product and calling it “insane” and “funny,” per The Independent. The reaction online was predictably divided—some users joked about calling 911, while others called it iconic, and a few critics accused Skims of commodifying body positivity trends. Regardless of your take, this launch is already a textbook Kardashian moment in viral marketing, reasserting her brand as a boundary-pushing powerhouse, even as it draws questions about the line between empowerment and pure spectacle.

Away from the product drop, Kim made headlines for personal revelations. On the Call Her Daddy podcast, she disclosed spending about $1 million annually on her glam team, according to AOL, a figure that underscores the brand value she invests into her public image. And while there’s speculation about other business moves—Kardashian is, after all, the de facto leader of the family’s billion-dollar empire—no verified news of major new ventures or investments surfaced this week.

Public appearances were more subdued—no A-list red carpets or flashy collaborations announced—but the Skims launch ensured Kim stayed at the center of cultural conversation. Notably, this period did not feature any new viral feuds, romantic gossip, or major philanthropic announcements. The last few days for Kim Kardashian have been defined by a single, surreal product drop and the inevitable social media storm it provoked, reinforcing both her business acumen and her mastery of the attention economy, all while leaving fans and critics alike asking, “What’s next?”

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