In this episode, I'm joined by Angie Tran, co-founder of Kind Laundry—a modern laundry care brand on a mission to make laundry better for the planet, pets, and people. Angie's path to entrepreneurship began after more than a decade in corporate marketing, followed by an early investment in a healthy fast-food chain. But it was ecommerce and the CPG wellness space that captured her heart—and where she saw an opportunity to innovate.

Kind Laundry offers high-performance, sustainable laundry products designed to transform an everyday chore into a small act of self-care (yes, it's possible to enjoy laundry!). With plant-based, eco-friendly ingredients and plastic-free packaging, Angie and her team are challenging traditional household products while keeping sustainability at the core.

Inside the Episode:

• How Angie transitioned from corporate marketing to CPG entrepreneurship with a mission-driven brand

• The strategy behind building a wellness-inspired laundry care brand that resonates with today's conscious consumers

• Advice for founders disrupting legacy household categories and driving sustainability through product innovation

This podcast episode was made possible by Hummingbirds

Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They're an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.