Kindly Confident Marketing

We’re diving into real-world podcast growth — exploring what happens when life pulls you away from your best-laid marketing plans, why that’s normal, and how you can get back on track.

We’ll talk through a menu of proven promotion strategies, tailored for small business podcasters, and share how to pick the ones that actually fit your season of life.

Whether you love writing newsletters, creating social clips, updating your website, or reaching out to new connections, there’s a path that works for you. Guess what: you don’t need to do it all at once!

Plus, get a sneak peek into the upcoming Mic Hype Growth Group and learn how smart strategy and community support can help you amplify your show with confidence and kindness.

Let’s grow together, one intentional step at a time!

Get my Kindly Confident Newsletter for a program discount.

Mentioned in this episode:

Mic Hype Growth Group

If you’re a creative business owner, you already know a podcast is an effective way to earn trust. But wouldn’t it be great if you could reach more people?

Mic Hype Growth Group

Today’s episode explores a powerful question for creative small business owners and their marketing strategies: What makes you feel magnetic?

We’re digging into:

• The surprising question every creative business owner needs to ask: What actually makes you feel magnetic — and why it matters so much for your marketing
• Unpacking the difference between authentic performing and being performative
• How trusting your instincts (instead of just putting on a polished mask) can lead to more meaningful relationships and opportunities
• The hidden power of confidence: How do you cultivate it when you feel wobbly in something new?
• Real-life examples of finding your “magnetic moments” (even if singing on a swing set isn’t your thing) and why your own joy matters

Subscribe to the Kindly Confident Marketing newsletter list for behind-the-scenes stories, discounts, and service recommendations.

Book a free Mic Check call to discuss your own podast.

Mentioned in this episode:

Mic Hype Growth Group

If you’re a creative business owner, you already know a podcast is an effective way to earn trust. But wouldn’t it be great if you could reach more people?

Mic Hype Growth Group

Kasey's diving into the messy side of entrepreneurship: what happens when a launch doesn’t go as planned, and how you can pivot with kindness and confidence.

You’ll hear:

• a candid story about experimenting with offers
• what worked and what didn't with my marketing
• tweaks to a solid offer to make it something repeatable

If you’ve ever crafted the perfect offer, only to have it fall flat, you’re not alone. You might be closer to a breakthrough than you think.

Podcast tip of the week: Insight on cover art, whether you're making it for the first time or want to keep it fresh.

Check out Wild and Waking for inspiration!

Join the Kindly Confident Crew by subscribing to my newsletter.

Mentioned in this episode:

Mic Hype Growth Group

If you’re a creative business owner, you already know a podcast is an effective way to earn trust. But wouldn’t it be great if you could reach more people?

Mic Hype Growth Group

In today’s episode, we’re diving deep into the number one question that every creative small business owner should ask before creating any piece of content—especially your podcast episodes and promotional content.

You’ll hear stories about

• helping kids transition from summer to fall
• reflections from a former journalist (who just can’t help but ask lots of questions)
• and some common pitfalls small business owners face when promoting their work

Above all, you’ll discover why shifting your mindset can transform not only your podcast, but your entire marketing approach.

Join the Kindly Confident Marketing newsletter

Mentioned in this episode:

Mic Hype Growth Group

If you’re a creative business owner, you already know a podcast is an effective way to earn trust. But wouldn’t it be great if you could reach more people?

Mic Hype Growth Group

Welcome to a special bonus episode of the Kindly Confident Marketing Podcast!

Today, Kasey Brown invites creative small business owners to explore the Mic Hype Launch Squad: a small group program designed to guide you step-by-step as you create and launch your own podcast.

This group is for you if you’ve ever

• felt overwhelmed by the idea of starting a show,
• wished for expert guidance but still want the freedom to create the show YOU want, or
• longed for supportive feedback while juggling your business to-do list

Kasey shares why this program is the supportive, strategic, and collaborative environment every aspiring podcaster needs — packed with hard-won wisdom, practical pacing, and a chance to build lasting business relationships.

Questions? Email me at [email protected]

You can join the Squad here.

Mentioned in this episode:

Mic Hype Growth Group

If you’re a creative business owner, you already know a podcast is an effective way to earn trust. But wouldn’t it be great if you could reach more people?

Mic Hype Growth Group

Have you ever felt sheepish admitting you “used to have a podcast”?

In this episode, Kasey dives into the topic of podcast longevity — why your show doesn’t have to last forever to be a success.

She busts the myth that ending a podcast means you’ve failed. Whether your show has completed its story arc, shifted its job, or simply took too much time, there’s value that lasts long after the final episode drops.

Plus, if you're considering starting a new show, she offers several things to think about! The episode dives into

• intentional show design
• the power of evergreen content
• the surprisingly small benchmark to hit to be in the top half of ALL podcasts
• and how a right-fit audience can deliver incredible results for your business

If you’ve ever wondered if your podcast is “enough” or if you should keep going, this is for you.

Episode resources:

The Story Letter podcast

Get a Mic Hype Launch Squad discount with my newsletter!

Mentioned in this episode:

Mic Hype Growth Group

If you’re a creative business owner, you already know a podcast is an effective way to earn trust. But wouldn’t it be great if you could reach more people?

Mic Hype Growth Group

Today, we’re diving into what losing roles in community theater taught me about running a creative business.

From navigating fierce competition and embracing typecasts to stepping outside my comfort zone and preparing for new opportunities, I share three key areas how the lessons from the stage have shaped my approach as a business owner.

This week's Podcast Tip of the Week addresses how a podcast's job can change, and what that means for your show strategy.

Resources in this episode:

Somatic therapy: Tami Schweber's The Knowing Well

Robidoux Resident Theatre

Mic Check Call

Mentioned in this episode:

Mic Hype Growth Group

If you’re a creative business owner, you already know a podcast is an effective way to earn trust. But wouldn’t it be great if you could reach more people?

Mic Hype Growth Group

In this episode, Kasey dives into the complexities and emotions of navigating business transitions as a creative small business owner.

Whether you’re in the messy middle of changing your focus, redefining your ideal clients, or just grappling with what feels “aligned” for you, this episode shares honest reflections on letting go of familiar milestones and embracing new directions. You’ll hear

• why relationships are still the heartbeat of good marketing,
• why marketing should feel like an open invitation, and
• how small, kind steps can power your progress — even when things feel uncertain.

Plus, don’t miss a brand new jingle for the Podcast Tip of the Week! Help your voice stand out, no matter how crowded your niche may seem.

Want to chat about your podcast or your idea for one? Book a free Mic Check podcast strategy call!

Mentioned in this episode:

Mic Hype Growth Group

If you’re a creative business owner, you already know a podcast is an effective way to earn trust. But wouldn’t it be great if you could reach more people?

Mic Hype Growth Group

We're diving into a topic that every creative small-business owner thinks about at some point: is your podcast idea actually worth pursuing? After a real and unfiltered peek into my own recording mishaps and behind-the-scenes moments, I’ll walk you through ten essential questions that will help you decide if your podcast concept should become a reality.

These questions come from 5 years of podcasting and helping clients create a podcast that actually serves their business.

Check out the Co-Promotion Club and Bishop Content Studio!

Book a free Mic Check call!

Mentioned in this episode:

Mic Hype Growth Group

If you’re a creative business owner, you already know a podcast is an effective way to earn trust. But wouldn’t it be great if you could reach more people?

Mic Hype Growth Group

In this launch episode, Kasey Brown gets real about the mindset blocks that keep creative small business owners from hitting “record” and launching their own podcasts. Kasey opens up about the personal journey of moving through imposter syndrome, shame, and vulnerability — sharing not just the wins, but the honest struggles of refocusing a business and stepping into the spotlight.

Kasey walks through 6 practical steps to get out of your head and onto the mic, from embracing imperfect beginnings to practical workflow tips.

Plus, you'll hear actionable podcasting tips for launching your show. Kasey sets the stage for a season full of encouragement, solidarity, and practical marketing strategies tailored to creative business owners.

Book a free Mic Check strategy call

Mentioned in this episode:

Mic Hype Growth Group

If you’re a creative business owner, you already know a podcast is an effective way to earn trust. But wouldn’t it be great if you could reach more people?

Mic Hype Growth Group