Christy Pretzinger is the Owner and CEO of WriterGirl, a company that creates content and strategy for hospitals and healthcare organizations across the US. Christy went from freelancing to owning her own agency, uncovering a passion for creating an environment where people can thrive. As a lifelong learner, she believes personal growth leads to professional growth.

In this episode…

Historically, men have dominated the business landscape with a fixed leadership style that suppresses creativity and growth. But the contemporary workforce demands personal development opportunities and culturally rich organizations. How can you develop a personalized leadership style to create the business you desire?

Business success is often measured on a balance sheet by its assets, liabilities, and equities. But Christy Pretzinger has established a proprietary cultural balance sheet that assesses human capital instead of numbers. She builds and leads a team based on the soft skills inherent in women leaders — empathy, relationship building, and communication — to foster personal growth. By managing your business with intentional values, you can have a greater impact on your bottom line.

WriterGirl’s Owner and CEO, Christy Pretzinger, joins Andrea Heuston in today’s episode of the Lead Like a Woman Show to discuss leading with kindness. Christy also explains the connection between personal growth and company culture, how she cultivates a diverse writing team, and how to lead like you.