What is the parallax of Aldebaran?

Topics in this episode include gulls, Simon Dedalus, Little Chandler, Leopold Bloom’s poetic impulse, Leopold Bloom’s philosophy of advertising, the secret ingredient in Epps’ Cocoa, the supremacy of Kino’s 11/- Trousers over Plumtree’s Potted Meat, Victorian advertising styles, Howard Bridgewater’s theory of advertising, Dr. Hy Frank’s remedy for the clap, numerology, Chris Callinan, the true meaning of K. 11, the parallax of Aldebaran, Lenehan being just the worst, the number 11 and George Mesias’ suits.

Kino's & Hely's: Two Ads in Lestrygonians

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