Our guest this week is Kip Knight, the founder and CEO of CMO Coaches, which coaches current and aspiring marketing leaders. He is also Operating Partner at Thomvest Ventures, and a board member with Netbase Quid. He has held positions in brand and marketing at Procter & Gamble, PepsiCo, KFC International, Taco Bell, and EBay. And he’s the author of Learn to Leap: How Leaders Turn Risk into Opportunity, and co-author of Crafting Persuasion: A Leader’s Handbook to Influence Minds and Change Behavior. On this episode of Destination CMO, Kip talks about the biggest mistake he sees marketers making today, and what they should do about it. Vincent and Kip also talk about the changing landscape of marketing, and what they expect to see in the decade ahead. And Kip breaks down the biggest misperception non-marketers have about marketers, and how marketing leaders can change the narrative. 

Follow Kip on LinkedIn: https://www.linkedin.com/in/kipknight/

Check out CMO Coaches at www.cmocoaches.com

Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/

Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit alwaysbooked.com