Kira Jackson is the Chief Brand Officer at SET Active, one of today's fastest growing female athleisure brands that is truly shaping the current cultural landscape. She is also a growth strategist with 10+ years of experience spanning private equity investing, brand transformation, and marketing leadership. In this episode, Kira reflects on her career evolution from public relations to investing to branding, revealing the mindset that has allowed her to embrace change with intention rather than fear. She offers a nuanced perspective on both the quantitative and intangible qualities that transform a company into an exceptional brand. Kira also speaks candidly about the realities of modern working womanhood and offers invaluable advice for navigating personal wellness amid competing demands.