Kira Wampler has had a varied career in marketing. From her early days helping Intuit build its social media presence, to helping startups like Lytro and Trulia get off the ground. To now, in her current role as CMO of ride sharing company Lyft.

Kira shares with us how why she prefers to think of marketing in terms of experiences, and why it’s critically important for her to communicate with as many customers as possible. And how the speed and disruptive nature of today’s business climate provides challenges, but also great opportunities to modern marketers.