Security technology has long been relegated as part of the IT stack, but the consistent stream of attacks on our government, corporations, and individuals alike have shown that the relationship between security technology and the business needs to be reconsidered. As we look at events such as manipulating news on Facebook, Equifax, WannaCry, NotPeta, and Uber, how do we engage a wider audience to be part of the conversation of understanding the challenges and solutions? What are the mechanisms that will stop companies from hiding the security gaps and events from investors, employees, and customers? This discussion will use current use cases intended to stimulate a dialogue on how we, as current and future leaders in cyber security, can better understand the broader risks and opportunities so that we can educate and inform on how to get ahead of the adversary.