In this episode of The Making of a Coach, Kirsten Dierolf, founder of Solutions Academy, shares how she built a global, ICF- and EMCC-accredited coaching school with lightness, fun and a rock solid online marketing strategy.

Episode Highlights

Accreditation That Serves, Not Boxes You In - Kirsten explains the difference between ICF and EMCC—and why many coaches should consider both.

Scaling Without Sleaze - Forget lead magnets and pushy funnels—Kirsten built Solutions Academy through trust, great content, and organic growth.

Global Coaching, Real Connection - From WhatsApp peer groups to real-life reunions in Barcelona, discover how she made online coach training deeply personal and international.

Chapters

Intro & Teaser – 00:00:00

Exploring Personal Coaching Journeys – 00:01:50

Creating an Inclusive Training Environment – 00:09:00

Balancing ICF and EMCC Standards – 00:10:22

The Early Days: From Theology to Coaching – 00:11:01

Discovering Solution-Focused Coaching – 00:15:45

Building a Coaching Business – 00:20:05

Training Programs at Solutions Academy – 00:23:04

Joining Solutions Academy: What to Expect – 00:24:05

Course Structure and Community Engagement – 00:25:00

Innovative Tools and Techniques – 00:26:24

Global Diversity and Networking – 00:27:22

The Evolution of Coaching Training – 00:32:00

The Evolution of Solutions Academy – 00:33:00

Accreditation and Growth Strategies – 00:39:14

Marketing and Building Trust – 00:42:49

References & Resources

Check out Solutions Academy: https://www.solutionsacademy.com/

Check out Solutions Academy on YouTube: https://www.youtube.com/@SolutionsAcademy

Check out this book for client relationships: The Trusted Advisor

AI Coaching Feedback Tool - Ovida.IO

Join our metaFox Community on WhatsApp - https://metaFox.eu/community

ICF (International Coaching Federation) – https://coachingfederation.org

EMCC (European Mentoring & Coaching Council) – https://www.emccglobal.org

Insoo Kim Berg & Steve de Shazer – Pioneers of Solution-Focused Coaching