Kirsten Green, Forerunner Ventures (Code Commerce 2016)

Forerunner Ventures founder and managing partner Kirsten Green talks with Recode's Kara Swisher about her investments in companies like Dollar Shave Club and Jet.com, which just sold for $1 billion and $3.3 billion, respectively. She says at least five of the e-commerce companies Forerunner invests in have brick-and-mortar stores, and that the visitors to those stores are some of their best customers. Green also discusses how commerce companies and retail stores might compete with Amazon by offering a specialized experience to consumers that Jeff Bezos can't.

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