Join host Linda Leary as she sits down with Kirstie Pike, founder and owner of Prois Hunting Apparel, the women's first hunting and performance gear brand that has been outfitting women in the field for nearly two decades.

Kirstie and Linda get real about what it looks like to build and sustain a small business in the apparel world right now. They talk about the economic headwinds hitting brands like Prois, the decisions that don't come with a playbook, and how staying connected to your customer has been one of the most important anchors through it all.

The conversation also goes deep on what it means to lead a women-focused company inside one of the most male-dominated industries in the outdoor space. Kirstie shares what she has learned about carving out room where the door was never really open, and why building something specifically for women was never just a niche idea. It was always the whole point.

This one is for the hunters, the builders, the women betting on themselves in spaces that weren't designed with them in mind.

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Learn more and Shop: www.proishunting.com

Instagram: @proishunting