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Kirsty Dawe Underscores the Importance of ICP in Marketing
CEO of Webeo, Kirsty Dawe-- someone with customers constantly on her mind, discusses customer-centricity with host, Jennifer Gutman of Oktopost, and highlights where your ideal customer profile (ICP) should fit into your marketing and sales strategies. She even shares her best tips on how to keep your ICP top-of-mind across everything that you do.
Throughout this episode, Kirsty proves that actions speak louder than words because it’s one thing to say you’re customer-centric, it’s quite another to live and breathe customer-centricity every day. Many brands like to talk about putting the customer first, but what does that actually mean in practice?
Kirsty reveals that in order to be successful at customer marketing, you have to be obsessed with your customers. Is your message truly resonating with your customers? How can you get in front of your ideal customers in the right way, at the right time?
Kirsty and Jen discuss it all.
Hot Topics of this Episode:
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Oktopost is a B2B social engagement suite that includes social media management, employee advocacy, social listening, social advertising, and comprehensive reporting. Built specifically for B2B organizations, we arm companies such as ACI Worldwide, Snowflake, and Fujitsu with the tools to fully manage and optimize social media to drive their businesses forward in a scalable and measurable way.
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► Follow Us Here:
Website: https://www.oktopost.com/
LinkedIn: https://www.linkedin.com/company/oktopost
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By Oktopost
5
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CEO of Webeo, Kirsty Dawe-- someone with customers constantly on her mind, discusses customer-centricity with host, Jennifer Gutman of Oktopost, and highlights where your ideal customer profile (ICP) should fit into your marketing and sales strategies. She even shares her best tips on how to keep your ICP top-of-mind across everything that you do.
Throughout this episode, Kirsty proves that actions speak louder than words because it’s one thing to say you’re customer-centric, it’s quite another to live and breathe customer-centricity every day. Many brands like to talk about putting the customer first, but what does that actually mean in practice?
Kirsty reveals that in order to be successful at customer marketing, you have to be obsessed with your customers. Is your message truly resonating with your customers? How can you get in front of your ideal customers in the right way, at the right time?
Kirsty and Jen discuss it all.
Hot Topics of this Episode:
----
Oktopost is a B2B social engagement suite that includes social media management, employee advocacy, social listening, social advertising, and comprehensive reporting. Built specifically for B2B organizations, we arm companies such as ACI Worldwide, Snowflake, and Fujitsu with the tools to fully manage and optimize social media to drive their businesses forward in a scalable and measurable way.
----
► Follow Us Here:
Website: https://www.oktopost.com/
LinkedIn: https://www.linkedin.com/company/oktopost