Kirti Srikant is the VP of Brand and Advertising at OppenheimerFunds, where, most recently she has played a central role in the development of the Invest in a Beautiful World campaign and in the creation of the Optimist Index - which we talk about in the interview. Other industries she has worked for include acting & modeling and architectural design. in this interview, we talk about how names are chosen in hindi - her work in one of the first SMS marketing campaigns at citi Field, her media consumption habits, the importance of a great team in executing campaigns, how bio-metrics applies to the world of mutual funds, and much more.