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Preparedness planning is free, only an investment of time and energy. Beginning with personal responsibility, defining family, building a shelter in place strategy and creating the trifecta of preparedness plans. 
The Internet is saturated with YouTube and online personalities that present a list of things to stockpile - the top 10 for the new prepper, or the 15 things that will be unavailable after the collapse or my favourite, the 5 things for barter in SHTF.
We believe in evidence based planning and that the best source of determining whether you need to acquire a piece of equipment is to first conduct the planning evolution above and you will likely find a gap, where you need to be able to execute a task but lack a piece of equipment.
Determining a need based upon your family's requirements is a far more judicious use of your time and resources than believing an opinion online. 
What we recommend is evidence based, grounded in research. If you determine there is a need to purchase an item, then you'll acquire the exact item you need to support your family within your plan. 
Invest in planning time, we believe your family is worth it, for when the bad day comes, you'd rather follow a plan you created than a list of items an influencer recommended. 

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