What's the difference between creating demand in marketing and establishing it? The answer may not be as clear-cut as you think. 

Capturing demand and creating demand are actually two sides of the same coin. You can't create demand out of thin air. All you can do is capitalize on existing demands—whether people are aware of those demands or not. 

In this episode we talk through meeting demand versus establishing demand, how to evangelize your product, and why the best markets are the ones people don't even know exist.

Show Topics

• Don’t rely solely on SEO
• Establish what demand means
• Solve problems people don’t know they have
• Evangelize your product
• Reach a new audience
• Create demand with SEO
• Use the surround sound strategy
• Determine your hierarchy of needs
• Find answers for pain points
• Simplify your approach

Show Links 

• Follow David Ly Khim on LinkedIn or Twitter
• Follow Alex Birkett on LinkedIn or Twitter
• Follow Allie Decker on LinkedIn or Twitter

What is Kitchen Side?

One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.

You understand how things look from the inside and how that differs from the outside.

You understand how the sausage is made. 

As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.

We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/