This episode features the talented Klara McDonnell. Klara has many roles, including being an actor, presenter, and content creator who runs her own social media consultancy. We start by talking about marketing events, Klara talks about making the content emotive and how this experience could benefit the audience. She talks about how she would promote historic returning events and if you were marketing a new event and strategies for both. She nicely gets us inside into her influencer side of marketing. Discussing her relationships with businesses and how she creates partnerships. Regarding software, Klare speaks highly of Cap cut and Canva as content editing/creating tools. We then talk about AI content creation discussing writesonic and its script writing and Instagram posting tools. Lastly, Klara talks about Gary Vee as a source of information and someone who got her into TikTok. This a great episode for anyone looking to learn more about social media and becoming an influencer in their space.