It’s important to find partners that are right for you, but just as important, if not more, is knowing how to make the most of those partnerships.   Our guest today, "Cooley Knows Best" has been in the game, learning and working with some of the best! She discuses one way that can almost guarantee a deep understanding of how to navigate your partnerships and best leverage them is the practice of partner segmentation. That is, segmenting partners within the different markets they service.