Klaviyo Growth Podcast

For our last episode of the season, we're closing it out with Creator's Edition! From the hardcore punk scene of Indiana to building out his dream of an eclectic retail store, Timothy Grindle—co-owner and lead buyer of Canoe Club Clothing—has lived through a dramatic evolution in the fashion space. This creator made the decision early on to break the mold of doing one specific thing well, and created a store that sells really cool clothes across all categories through highly curated, unique pieces. Hear his take on embracing the evolution of menswear, how he managed to build a cohesive brand and how everything always comes back to Ralph Lauren.

Ready to start earning more revenue through SMS? Join the Klaviyo Live Training team on August 31, 2022 for SMS day! We'll be running sessions from 10:00 a.m. to 1:00 p.m. EDT (Boston), but if you can't make it for the whole duration, no worries! Register for any sessions that fit your schedule. Register now!

In this episode, we're chatting with Emily Miethner—co-founder of Travel Cat—the world's #1 brand for cat travel gear. It all started when Emily and her husband became first-time cat parents and realized that there was no good way to safely and conveniently transport your cat. Through building relationships with small, tight-knit groups within the cat community, Travel Cat has been able to serve customers across the globe. Hear how they keep customers and brand advocates engaged through virtual events and ongoing education. 

Ready to start earning more revenue through SMS? Join the Klaviyo Live Training team on August 31, 2022 for SMS day! We'll be running sessions from 10:00 a.m. to 1:00 p.m. EDT (Boston), but if you can't make it for the whole duration, no worries! Register for any sessions that fit your schedule. Register now!

In this episode, we sit down with Alex Levine—co-founder and CEO of Xebec—to talk about the "work to live" mindset. When the idea for Xebec was first conceived in 2017, Alex and his longtime friend Trevor saw a huge opportunity for innovating remote work. Through their own personal experiences as traveling consultants, they understood how critical it is to have portable productivity tools that can work anywhere that you work. Since then, Xebec has started to shape itself into a symbol of freedom among young professionals. 

Ready to start earning more revenue through SMS? Join the Klaviyo Live Training team on August 31, 2022 for SMS day! We'll be running sessions from 10:00 a.m. to 1:00 p.m. EDT (Boston), but if you can't make it for the whole duration, no worries! Register for any sessions that fit your schedule. Register now!

In this episode, we sit down with Devin McNeill—co-founder and CEO of Flowfold. You may recognize him from our March 2022 Klaviyo Product Event. We'll explore how Flowfold got started, and how they evolved from selling in person at niche New England tradeshows to having a nationwide digital presence. Though they have adapted and grown, sustainability and community have always been central to the brand mission. They demonstrated these values in stride during the COVID-19 pandemic. Listen to learn more. 

Ready to start earning more revenue through SMS? Join the Klaviyo Live Training team on August 31, 2022 for SMS day! We'll be running sessions from 10:00 a.m. to 1:00 p.m. EDT (Boston), but if you can't make it for the whole duration, no worries! Register for any sessions that fit your schedule. Register now!

In this episode, we're featuring two Klaviyo Elite Master partner agencies—Lunar Solar Group and Arctic Leaf. These two agencies were featured in the March 2022 Klaviyo Product Event. Now, we're digging deeper to get their take on how to succeed with Klaviyo and to understand their respective journeys in the marketing space. 

Ready to start earning more revenue through SMS? Join the Klaviyo Live Training team on August 31, 2022 for SMS day! We'll be running sessions from 10:00 a.m. to 1:00 p.m. EDT (Boston), but if you can't make it for the whole duration, no worries! Register for any sessions that fit your schedule. Register now!

In this episode we are joined by industry expert Paul Benigeri, the co-founder and CEO of Archive.ai. Paul sheds some light on a hot topic for marketers: user-generated content. He'll explain what it is, why it works, and how impactful it can be as a tool for customer acquisition and community marketing. What is community marketing, anyway? Listen to find out!

Ready to start earning more revenue through SMS? Join the Klaviyo Live Training team on August 31, 2022 for SMS day! We'll be running sessions from 10:00 a.m. to 1:00 p.m. EDT (Boston), but if you can't make it for the whole duration, no worries! Register for any sessions that fit your schedule. Register now!

This week’s episode is a special Creator’s Edition. We’re zooming out from the world of digital marketing and talking to creators about what inspires them and reflecting on just how much it takes to maintain creativity in a competitive landscape.

In this Creator's Edition, our own Tyler Sandoval sits down with Andrew Chen and Johan Lam of denim and clothing brand 3Sixteen to talk about how they first got into clothes. They'll discuss the evolution of their brand over the last two decades, what goes into their design process, and the importance of staying true to yourself through it all.

Ready to start earning more revenue through SMS? Join the Klaviyo Live Training team on August 31, 2022 for SMS day! We'll be running sessions from 10:00 a.m. to 1:00 p.m. EDT (Boston), but if you can't make it for the whole duration, no worries! Register for any sessions that fit your schedule. Register now!

In this episode, we're sitting down with the co-founder and president of Octane AI, Ben Parr. Before Octane AI, Ben was the editor-at-large at Mashable and after writing 2,400+ articles on technology and media, he knows a thing or two about the ever-changing landscape of ecommerce. He'll break down one of the hottest marketing buzzwords of 2021: zero-party data.  Learn why zero-party data is so important in the age of the third-party cookie takedown.

Check out the Octane AI blog post Ben mentioned in the episode for some step-by-step guidance on how to get the most out of the Klaviyo x Octane AI integration. 

Ready to start earning more revenue through SMS? Join the Klaviyo Live Training team on August 31, 2022 for SMS day! We'll be running sessions from 10:00 a.m. to 1:00 p.m. EDT (Boston), but if you can't make it for the whole duration, no worries! Register for any sessions that fit your schedule. Register now!

In this episode, we're sitting down with Patrick Eckstein — co-founder and CMO of William Painter. Known for their durable bottle-opening sunglasses, William Painter's origin story is anything but ordinary. Learn how two best friends took a crazy college business idea to the next level by finding mentors and always staying true to the spirit of their initial idea. Although their marketing efforts have evolved and they've professionalized in many ways, it's important to the William Painter brand that their message connects with their audience on a personal level and goes beyond just selling sunglasses. 

Ready to start earning more revenue through SMS? Join the Klaviyo Live Training team on August 31, 2022 for SMS day! We'll be running sessions from 10:00 a.m. to 1:00 p.m. EDT (Boston), but if you can't make it for the whole duration, no worries! Register for any sessions that fit your schedule. Register now!

Bug Bite Thing was born out of true necessity from a mother who was in desperate need of bug bite relief for her baby. From day one, customer input has been central to this brand. Founder Kelley Higney began packing orders in her garage and selling her item at bake sales. Fast forward, she received a Golden Ticket on Shark Tank and now has an international presence. In this episode, Kelley shares the biggest sticking points in scaling her business, and reflects on just how important it is to always let your customers guide you. 

Ready to start earning more revenue through SMS? Join the Klaviyo Live Training team on August 31, 2022 for SMS day! We'll be running sessions from 10:00 a.m. to 1:00 p.m. EDT (Boston), but if you can't make it for the whole duration, no worries! Register for any sessions that fit your schedule. Register now!