Klawd Talks

In this episode of Klawd Talks, I sit down with Ariel Feldman, Co-Founder of Fidelo, a platform helping small businesses in Brazil build loyalty programs, subscriptions, and recurring memberships.

We get into his entrepreneurship journey, what it's really like building SaaS in an emerging market, and how Fidelo is solving a problem most small businesses don't even know they have: customer retention.

Younes El Moujahid, founder of EvalFlow, spent 20 years in operations before building an AI-native performance management platform.

We discuss how the performance management space is evolving, what it takes to compete against billion-dollar companies, and the lessons he's learned building in a crowded SaaS market. If you're a founder, operator, or HR leader, this conversation is for you.

Episode 3: Jouhar, founder of DemaDose, shares his journey building a B2B SaaS company and the strategies behind creating brands that actually sell.

We discuss entrepreneurial challenges, content creation for 2026, building a personal brand, why selling is just listening, and how to stand out in saturated markets.

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KaraLynn Lewis, Founder of Partnership Advisory, has built partnership programs from scratch for a lot of major B2B SaaS companies. In this episode, she breaks down what it actually takes to build partnerships that drive revenue - not just press releases.

Most SaaS companies sign partnership deals, send out a press release, and then... nothing. The partnership dies. KaraLynn knows why and exactly how to make them work.

If you're thinking about launching a partnership program (or fixing one that's stalled), this episode is packed with tactical insights from someone who's done it multiple times.

Ned Phillips has spent over 30 years in sales and fintech. He founded Bambu, a B2B robo-advisory platform, raised $20 million, signed clients like HSBC and Standard Chartered, and grew the company to 120 people.

In this conversation, Ned shares what most founders get wrong about sales, the hard lessons from building B2B software for banks, and what actually works when selling to enterprises.

We cover:

• Why sales isn't what technical founders think it is
  
• The difference between consultative B2B sales and traditional sales
  
• How to qualify enterprise deals (and when to walk away)
  
• The customization trap that kills margins
  
• Building a go-to-market strategy from day one
  
• Making tough decisions under pressure
  
• Advice for founders going through difficult times
  

Ned also talks about how running helps him think, the evolution of sales as a career, and what's next in fintech.