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Knix on the 2020 marketing campaigns that catapulted their growth with Joanna Griffiths
2020 has been a year and a half. And yet, Knix and KT by Knix, popular direct-to-consumer intimate apparel brands have found massive success through two highly strategic marketing plays: virtual styling and off-season warehouse sales. Today, join Kristen and Joanna Griffiths, founder and CEO of Knix as they dig into these COVID-friendly tactics, the awkwardness of bra shopping, and why it's more important than ever for brands to stand for something.
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By Shopify2020 has been a year and a half. And yet, Knix and KT by Knix, popular direct-to-consumer intimate apparel brands have found massive success through two highly strategic marketing plays: virtual styling and off-season warehouse sales. Today, join Kristen and Joanna Griffiths, founder and CEO of Knix as they dig into these COVID-friendly tactics, the awkwardness of bra shopping, and why it's more important than ever for brands to stand for something.