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Knock On Wood: Exporting and the importance of online visual presentation for handcrafted goods
Interview with Don Beamish of Larch Wood Canada. Larch Wood specializes in wooden end-grain kitchen cutting boards, countertops, flooring and more. Everything is handmade in their facility on Cape Breton Island. Larch Wood understand the power of visual presences and showcasing behind-the-scenes craftsmanship in their work, when it comes to promoting their product. Larch Wood has had great success utilizing digital platforms for both customer and wholesale retail.
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By NS Works | Island EmploymentInterview with Don Beamish of Larch Wood Canada. Larch Wood specializes in wooden end-grain kitchen cutting boards, countertops, flooring and more. Everything is handmade in their facility on Cape Breton Island. Larch Wood understand the power of visual presences and showcasing behind-the-scenes craftsmanship in their work, when it comes to promoting their product. Larch Wood has had great success utilizing digital platforms for both customer and wholesale retail.