Jerod Jackson, Vice President of Revenue Management, with ZMC Hotels, joins Jason from Muskogee, Oklahoma, USA. Jerod talks about the growth period for hoteliers amid the pandemic, how ZMC immediately started making changes, everyone put on 12 more hats, doing a little more, with a little less, working smarter and more efficiently, moving away from brand-supported revenue services opting for in-house, looking at automating their reporting processes, and knocking on 2019's doorstep with regards to occupancy, rates, revenue, etc.