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The car market in 2026 is brutal -- and most buyers don't know it until it's too late.
In the comeback episode of Auto Decoded, Will Moran breaks down exactly what you're walking into the next time you step onto a dealership lot. The average new car price just hit a record $50,326. The average monthly payment is $767. Nearly one in three people trading in a vehicle owe more than it's worth. And tariffs have already pushed average sticker prices up 10% with no relief in sight.
Will brings the view from inside the industry -- as a service manager who oversees EV technicians and manages OEM relationships -- to give you the information the dealership isn't volunteering.
In this episode:
Whether you're buying tomorrow or just paying attention, this episode gives you what you need to know before you go.
By Will Moran5
11 ratings
The car market in 2026 is brutal -- and most buyers don't know it until it's too late.
In the comeback episode of Auto Decoded, Will Moran breaks down exactly what you're walking into the next time you step onto a dealership lot. The average new car price just hit a record $50,326. The average monthly payment is $767. Nearly one in three people trading in a vehicle owe more than it's worth. And tariffs have already pushed average sticker prices up 10% with no relief in sight.
Will brings the view from inside the industry -- as a service manager who oversees EV technicians and manages OEM relationships -- to give you the information the dealership isn't volunteering.
In this episode:
Whether you're buying tomorrow or just paying attention, this episode gives you what you need to know before you go.