Most vendors won’t admit this, but we will:

Your brand doesn’t have a messaging problem. It has a presence problem.

And it’s why buyers leave RSA feeling numb, unseen, and unready to trust you.

In this episode, Dani Woolf sits down with Zachary Hyde, someone she doesn’t always agree with, which makes this conversation one of the most honest and urgent before a major conference.

Together, they break down why most GTM teams think they’re being empathetic but are actually performing a buyer-first fantasy while still clinging to control.

If you're showing up to RSA Conference this year with a booth, a badge, and a team under pressure to "drive pipeline" - this is your mirror.

Listen before you land in SFO.

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