For this episode, David is joined by Laura Johns the CEO and founder of The Business Grower. Currently, her company has 50 clients, for whom she and her team provide a wide range of marketing support and services that enable them to grow fast and sustainably. They do everything from creating a plan to establishing and scaling social, websites, branding, ads and more.

KEY TAKEAWAYS

• For many businesses specialization is a fast way to grow.
• Work out what has been the most profitable, impactful and fun work, and then focus on those services or products.
• Always track what you are doing.
• Map out your touch points and keep a record of your journey with each client.
• Nobody is on social media to see your product, they want contact with people. Your social channels need to feel to people like they are in the room with your team.
• Most of your social media posts should be about serving your customers rather than selling your products.
• Strong processes are essential.
• Get your hiring right. Skill tests will help with this.
• Be clear about what you expect from people. Each team member should have their own KPI.
• Strong values are essential.
• Trust yourself.

 

BEST MOMENTS

‘My goal is to truly equip them to make better decisions for their businesses.’

‘Live in honesty, in integrity.’

 ‘The data will tell you whether or not you’re making an impact.’

‘Getting the right people in the right seats is a huge focus of mine.’

 

EPISODE RESOURCES

https://thebusinessgrowers.com/

Social - @thebusinessgrowers

Traction – Get a Grip on Your Business - https://www.amazon.co.uk/Traction-Get-Grip-Your-Business/dp/B00ARIKVIG/

Dare to Lead - https://www.amazon.co.uk/Dare-to-Lead/dp/B07FTDHX9M/

GUEST BIO

Laura Johns is the founder and CEO of The Business Growers, a marketing firm serving the B2B telecom, SaaS, IT, and cloud-services industries.

For 18 years, Laura managed marketing efforts for companies ranging from tech startups to global, multi-billion dollar businesses. She spent nearly half her career serving as a corporate marketing executive in the telecommunications industry before starting The Business Growers.

Her career focus is developing marketing strategies for technology companies that lead to tangible success. Today, The Business Growers serves over 50 clients in 15 states.
Laura has been honored as “Top 50 under 40” and “Top 50 Leading Women in Business” in her home state of Mississippi. Today, she is a member of the Leadership Mississippi program, an honor bestowed on a select by the Mississippi Economic Council. Laura graduated cum laude from Mississippi College and earned a Master of Arts degree from the University of Alabama.

She is the co-founder and host of The Home and The Hustle podcast for working moms and The Know, Grow and Scale videocast and podcast for entrepreneurs.

ABOUT THE SHOW

People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.

 

ABOUT THE HOST

David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.

 

ARTWORK CREDIT 

Penny Roberts - https://www.instagram.com/penpennypencils

 

CONTACT METHODS

LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/

Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose

Instagram - https://www.instagram.com/davidcroberts_/

Clubhouse - https://www.clubhouse.com/@davidcroberts?utm_medium=ch_profile&utm_campaign=MBv1ubya1-oOBXc_uQKFHw-46334